Post by account_disabled on Jan 24, 2024 18:03:52 GMT 12
In 2017, spending on native advertising reached the value of 60% of the total budget spent on advertising. Native ads are everywhere, in search engines and social networks. They are everywhere because they work. Every year, more and more native ads appear on our screen. Here are some of the best native ads of the past year. #1 To challenge the dragon Land Rover "Challenging the Dragon" by Land Rover combines the best of everything in advertising - tension, a good story, and fantastic cinematography. The ad shows the first attempt to climb the 999 steps of the Gate of Heaven on the Great Wall of China by car. This was accomplished by a Formula One driver in a Range Rover SUV. Not just a campaign, but a mini-movie of the adventure genre. The ad showcases Land Rover's values: excellence, care and success. #2 Laurel or Yanny? VentureBeat Every year brings new memes. Remember Laurel or Yanny who kept the virtual world busy for a few days?
VentureBeat decided to use this meme to promote their artificial intelligence conference. How? They used AI to test if it's really Laurel or Yanny. Then they promoted an article showing how they did it. The art B2B Email List icle included a CTA to register for the conference, with a 30% discount promotion. The campaign showcases the best of two worlds: viral memes and native ads, brought together to achieve maximum results. #3 Hyperloop Competition SpaceX A great human story, futuristic technology and Elon Musk all combined in one video. The ad was created by Altran Engineering, backer of a student competition held in 2018 at Elon Musk's company SpaceX. Video "Hyperloop: designing the transport of the future?" tells the story of students as they compete to build the fastest underground train that will change the future of transportation.
Featured in the technology section of the Financial Times, it is an inspiring story of "can" or "can't". #4 The rise of superman Mercedes Benz Mercedes does a wonderful native advertising with "Birth of the Superman". It presents various technologies that are transforming us ordinary people into "superhumans". This is related to the intelligent driving system, a new feature of the Mercedes Benz E-class car. #5 Know Your Girls – Breast Cancer Awareness Susan G Komen & Ad Council When a native ad is used for a cause, that's even better! Check out this campaign to raise awareness about breast cancer among African-American women in the US. It's called "Know Your Girls" and it's a friendly approach to the target audience. By clicking, you go to an informative website with health tips and personal stories about the risk of cancer, risk factors, etc. It's a perfect example of what happens when important social issues collide with native advertising best practices.
VentureBeat decided to use this meme to promote their artificial intelligence conference. How? They used AI to test if it's really Laurel or Yanny. Then they promoted an article showing how they did it. The art B2B Email List icle included a CTA to register for the conference, with a 30% discount promotion. The campaign showcases the best of two worlds: viral memes and native ads, brought together to achieve maximum results. #3 Hyperloop Competition SpaceX A great human story, futuristic technology and Elon Musk all combined in one video. The ad was created by Altran Engineering, backer of a student competition held in 2018 at Elon Musk's company SpaceX. Video "Hyperloop: designing the transport of the future?" tells the story of students as they compete to build the fastest underground train that will change the future of transportation.
Featured in the technology section of the Financial Times, it is an inspiring story of "can" or "can't". #4 The rise of superman Mercedes Benz Mercedes does a wonderful native advertising with "Birth of the Superman". It presents various technologies that are transforming us ordinary people into "superhumans". This is related to the intelligent driving system, a new feature of the Mercedes Benz E-class car. #5 Know Your Girls – Breast Cancer Awareness Susan G Komen & Ad Council When a native ad is used for a cause, that's even better! Check out this campaign to raise awareness about breast cancer among African-American women in the US. It's called "Know Your Girls" and it's a friendly approach to the target audience. By clicking, you go to an informative website with health tips and personal stories about the risk of cancer, risk factors, etc. It's a perfect example of what happens when important social issues collide with native advertising best practices.