Post by account_disabled on Jan 1, 2024 17:43:27 GMT 12
2021 has entered the scene bringing with it the strong changes caused by the pandemic in the business sector. The new perspectives and communication strategies that have emerged as a result of new needs will continue to be key , especially those focused on B2B. According to various WhiteRabbit experts , the joint work between marketing and communication will be decisive. Among the most important points to take into account in the new annual scenario are content, contact with the media, SEO strategies, personalization of messages and products. Below we collect the main notes and tools that can contribute to deploying a truly effective strategy in the current landscape: 1. Omnichannel as a goal Laura Sali Pérez, journalist and CEO of the White Rabbit agency, insists on the need to combine the incentives of three fundamental elements: press releases, the digitalization of processes and the positioning of companies or individuals.
Companies' obsession will focus on acquiring new customers, working hard on content, publication frequency and investment in ads, along with the communication strategy,” completes White Rabbit Phone Number List CMO, Enán. Lopez de Freitas. In short, the goal for 2021 is omnichannel; which involves hard work on brand positioning, online reputation management and the digitization of all content. “ In 2021, a strategy will be valid if it is communicated on multiple channels , whether it is product launches, positioning against the competition, or becoming opinion leaders in a certain sector,” concludes Sali Pérez. Marketing and Communication 2. The future of digital marketing and corporate communication management The accelerated digitalization that we have seen during the pandemic has become the key piece for millions of businesses in the face of a growing fragility of the physical scenario. According to White Rabbit, “it is the key to not disappearing.
ROI (Return on Investment) has become vital for organizations that, although they have had to reduce their budgets, have understood that it is necessary to invest to communicate,” says López de Freitas. 3. “Humanize” brands and content According to Hootsuite's 2021 Social Media and Communication Trends Report , it becomes essential in the B2B field to put on the table content related to the topics that concern society the most: sustainability, empathy, health,... 4. Get on the digitalization train The keys to a fruitful online presence will focus on content marketing and its adaptation to the audiovisual field : texts, videos, podcasts, games... On the other hand, maintaining good SEO strategies and managing the public image through events or appearances in the media will also be of vital importance.
Companies' obsession will focus on acquiring new customers, working hard on content, publication frequency and investment in ads, along with the communication strategy,” completes White Rabbit Phone Number List CMO, Enán. Lopez de Freitas. In short, the goal for 2021 is omnichannel; which involves hard work on brand positioning, online reputation management and the digitization of all content. “ In 2021, a strategy will be valid if it is communicated on multiple channels , whether it is product launches, positioning against the competition, or becoming opinion leaders in a certain sector,” concludes Sali Pérez. Marketing and Communication 2. The future of digital marketing and corporate communication management The accelerated digitalization that we have seen during the pandemic has become the key piece for millions of businesses in the face of a growing fragility of the physical scenario. According to White Rabbit, “it is the key to not disappearing.
ROI (Return on Investment) has become vital for organizations that, although they have had to reduce their budgets, have understood that it is necessary to invest to communicate,” says López de Freitas. 3. “Humanize” brands and content According to Hootsuite's 2021 Social Media and Communication Trends Report , it becomes essential in the B2B field to put on the table content related to the topics that concern society the most: sustainability, empathy, health,... 4. Get on the digitalization train The keys to a fruitful online presence will focus on content marketing and its adaptation to the audiovisual field : texts, videos, podcasts, games... On the other hand, maintaining good SEO strategies and managing the public image through events or appearances in the media will also be of vital importance.