Post by account_disabled on Dec 20, 2023 19:08:00 GMT 12
CPF joins forces with the National Marketing Association Join in creating young marketers. Prepare to face real work: Charoen Pokphand Foods Public Company Limited or CPF joins forces with the National Marketing Association. Support the Youth Member Club of the Marketing Association of Thailand or J-MAT in organizing a special training project for young marketers or Marketing Trainee No. 34 under the topic “Complete the puzzle to unlock Marketer skills”, a project that provides opportunities for students and current students Will graduate and learn the skills and methods of working as a marketer. Passed intensive and in-depth theoretical and practical training over a period of 2 months to prepare before stepping into the real working world. There were 86 young people participating in the project from 21 institutions across the country.
For the teams that joined in making marketing plans for CPF, there were 2 teams with 2 questions: 1. Marketing plan to create CPF Corporate Brand Love to open up new perspectives. From the new Telegram Number Data generation in building relationships between brands and consumers To have more love and connection with the brand. Make CPF number one in the hearts of Thai people and move onto the world stage sustainably. It received a total of 3 awards: Brand Represent, Consistency Plan, and Powerful Insight. 2. Marketing plan to stimulate the daily consumption of chicken eggs in Thailand. By focusing on the population that is the direct target group. To develop a campaign to attract that consumer group. Turn to consume more chicken eggs Including promoting the egg consumption campaign of the Department of Health. Ms. Anarkavi Churat, Senior Deputy Managing Director Regarding central marketing, CPF said that CPF has joined as the main sponsor in organizing training events and marketing competitions.
To prepare young marketers, batch 34, for the first time by participating in formulating marketing plan questions. Ready to give advice to students during planning. Including closely evaluating and giving various recommendations. “For the award-winning marketing plan, the company will further develop it in order to better reach the needs of the main target consumer group, such as creating a bond with the CPA brand. F Among the new generation or Gen Z, there are currently many projects that train them to apply theory in practice and practice working as a team. If young people who are studying marketing have the opportunity to participate and develop their learning always. We believe that it will be beneficial to real work in the future," Ms. Anarkawee said.
For the teams that joined in making marketing plans for CPF, there were 2 teams with 2 questions: 1. Marketing plan to create CPF Corporate Brand Love to open up new perspectives. From the new Telegram Number Data generation in building relationships between brands and consumers To have more love and connection with the brand. Make CPF number one in the hearts of Thai people and move onto the world stage sustainably. It received a total of 3 awards: Brand Represent, Consistency Plan, and Powerful Insight. 2. Marketing plan to stimulate the daily consumption of chicken eggs in Thailand. By focusing on the population that is the direct target group. To develop a campaign to attract that consumer group. Turn to consume more chicken eggs Including promoting the egg consumption campaign of the Department of Health. Ms. Anarkavi Churat, Senior Deputy Managing Director Regarding central marketing, CPF said that CPF has joined as the main sponsor in organizing training events and marketing competitions.
To prepare young marketers, batch 34, for the first time by participating in formulating marketing plan questions. Ready to give advice to students during planning. Including closely evaluating and giving various recommendations. “For the award-winning marketing plan, the company will further develop it in order to better reach the needs of the main target consumer group, such as creating a bond with the CPA brand. F Among the new generation or Gen Z, there are currently many projects that train them to apply theory in practice and practice working as a team. If young people who are studying marketing have the opportunity to participate and develop their learning always. We believe that it will be beneficial to real work in the future," Ms. Anarkawee said.