Post by account_disabled on Feb 28, 2024 18:30:09 GMT 12
We have arrived at a delicate time of year. Companies close, people go on holiday… and marketing? Of course, for some businesses the gears never stop but for others it can be more difficult to maintain effective communication in the summer. 3 ideas for effective summer communication Here are 3 ideas that will help you not lose customer interest and make the most of this time of year! 1. CREATE APPROPRIATE OFFERS People's attention drops in summer because they are focused on getting a well-deserved rest after a year of work. But what almost always captures users' attention? An unmissable offer! It may seem like a banal marketing strategy but it remains one of the most effective: a discount during the summer period or a product on offer only for a few days can help you revive sales and customer interest during months which for many businesses are almost all unproductive. The idea of the offer is simple.
Now it's up to your creativity to make Nigeria Phone Number it interesting! For example, with graphics and texts that recall summer and explain why this is the ideal time to buy the product . Or because the item is a must-have for the summer period! 2. PARTICIPATE IN EVENTS AND INITIATIVES Here's an idea that adapts more easily to businesses with a physical presence in the area but which can be adopted by practically anyone: take advantage of the summer period to participate with your brand in seasonal events . What does it mean? That you can be present at a fair with a stand or organize a workshop during a local initiative . And you can do it in your city, to connect to the part of your community that isn't traveling, or in a holiday resort to attract new customers! 3. MAKES IT EASIER TO USE People have less time to consume your content. In reality they have more but they dedicate it to activities such as leisure and relaxation! How does this fact affect your summer editorial plan? Visual content , thanks to its ease of consumption, is the ideal choice.
Create images, memes and videos that convey a simple yet engaging message. The summer period is the ideal opportunity to re-present articles from your blog in a different format , such as an infographic. Also try producing material that can be listened to like a podcast! Characterize the contents for the summer period so that they are easily recognisable. A simple but fun way is to underline the theme of summer : this concept, already addressed for advertising, is equally valid for organic content. Don't give up on effective communication in the summer! Follow these tips for successful holiday marketing.
Now it's up to your creativity to make Nigeria Phone Number it interesting! For example, with graphics and texts that recall summer and explain why this is the ideal time to buy the product . Or because the item is a must-have for the summer period! 2. PARTICIPATE IN EVENTS AND INITIATIVES Here's an idea that adapts more easily to businesses with a physical presence in the area but which can be adopted by practically anyone: take advantage of the summer period to participate with your brand in seasonal events . What does it mean? That you can be present at a fair with a stand or organize a workshop during a local initiative . And you can do it in your city, to connect to the part of your community that isn't traveling, or in a holiday resort to attract new customers! 3. MAKES IT EASIER TO USE People have less time to consume your content. In reality they have more but they dedicate it to activities such as leisure and relaxation! How does this fact affect your summer editorial plan? Visual content , thanks to its ease of consumption, is the ideal choice.
Create images, memes and videos that convey a simple yet engaging message. The summer period is the ideal opportunity to re-present articles from your blog in a different format , such as an infographic. Also try producing material that can be listened to like a podcast! Characterize the contents for the summer period so that they are easily recognisable. A simple but fun way is to underline the theme of summer : this concept, already addressed for advertising, is equally valid for organic content. Don't give up on effective communication in the summer! Follow these tips for successful holiday marketing.